Very often, a specific brand or intellectual property (IP) will be tied to an attraction, themed land, or entire theme park/experience. When this is the case, it is critical that the creative development team works closely with the IP holder to ensure each character or franchise is properly depicted, represented, and integrated into the project.
This requires copious research of the subject matter, concise communication with the IP holder, and a creative team that can successfully deliver the branded content that exceeds both fan and client expectations.
