Project Signage / Wayfinding Design

Whether an attraction marquee or directional sign pointing guests to the nearest restroom, wayfinding within a theme park or attraction venue is extremely important not just for the sake of guest flow; it also is part of the overall theme and story you’re telling, at least on an aesthetic level. This takes the proper skill set of a creative graphic artist who understands the need to inform people while also adding another layer of realism to a sign’s environment and surroundings.

Proper signage and wayfinding goes well beyond pointing guests toward the exit or nearest ATM; it conveys mood/theme, perhaps a geographical locale, sometimes a specific era in history, and very often it is done in multiple languages. Each of these components goes into the design of good wayfinding; it is an art in its own right.

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